AURIX is a destination analytics and monetization platform that transforms physical cities into programmable engagement environments. Using augmented reality as the interface and real-time analytics as the backbone, AURIX enables tourism authorities, hotels, malls, and entertainment districts to activate, measure, and monetize visitor interaction at scale. AURIX is developing the infrastructure layer for interactive destinations.
Cities generate foot traffic – but not actionable behavioral data.
AURIX turns destinations into interactive, data-rich ecosystems. The platform integrates three core layers:
Players explore Dubai through holographic clues, 3D objects, and real-world discovery.
Collect badges, unlock digital artifacts, and climb leaderboards.
Malls, attractions, and brands create hunts to drive foot traffic and engagement.
Manage hunts, analytics, rewards, and user flow
Global Hunters
Over time, AURIX's dataset becomes one of the most valuable assets-evolving into a "City Engagement Analytics" platform...
Scale across cities and zones to power institutional subscriptions.
Data as your competitive edge-recurring revenue for boards & planners.
e.g., Dubai Mall (1,500 users, +20% dwell time) → Marina (1,200 users, 30% merch uplift)
Core screens visualized
The AR Camera View overlays real-world Dubai locations with holographic challenge markers, glowing navigation hints, and animated mission icons.
Players scan the environment and unlock shimmering 3D holographic clues floating in augmented space.
Completing challenges earns players XP, collectibles, and real partners’ rewards - all inside a sleek futuristic UI.
